Reid Little is a basketball associate for Pro Insight. He graduated from the University of Oregon in 2024 with a Bachelor of Science in Business Administration and a Minor in Economics. 

Little has a diverse skill set, with prior experiences at the University of Oregon Athletic Department, Miami Heat, Glushon Sports Management, and Excel Sports Management.

At the University of Oregon, he contributed to signing a top-three national football recruiting class. While with Glushon Sports Management, Reid developed and engineered salary projection models for NBA Unrestricted Free Agents and contributed to on-court player development. 

He currently resides in Chicago, IL.